Hygienic & Fresh Storage with Smart Savings
Prepare healthy home-cooked meals easily with bacteria-free and ready-to-cook fish and meat. Also equipped with intelligent sensors that automatically memorise your usage patterns to save energy.

Hygienic Storage with Blue Ag
Blue Ag keeps the storage hygienic while eliminating 99.99%* of bacteria. Enjoy healthy meals prepared with clean ingredients.

7 Days* Freshness for Fish & Meat
Prime Fresh keeps fish and meat softly frozen at approx. -3°C to preserve nutrients and flavours. No thawing is required, so you can conveniently enjoy healthy meals up to 7 days*

Prime Fresh Flexi For The Ultimate Flexibility and Convenience
Experience flexible temperature control within our Prime Fresh Flexi fridge compartment. Set your desired temperature, anywhere between -5 to 4 degrees. Place your wine, beer or sodas in the Prime Fresh Flexi compartment, set the temperature anywhere from 0 – 2 degrees for perfectly chilled beverages. It’s that easy! Discover our collection of Prime+ fridges designed with flexibility in mind.

Intelligently Saves Energy with Optimum Cooling
AI ECONAVI sensors detect while a microprocessor analyses usage conditions. The INVERTER compressor adjusts the motor's rotation speed according to the microprocessor analysis results to optimise cooling performance.